The Effect of Financial Accountability and Investor Confidence on Financial Performance and Sustainability Factors as Moderating Variables
DOI:
https://doi.org/10.55587/ijbe.v1i4.236Keywords:
Financial Accountability, Investor Trust, Sustainability, MSME Financial PerformanceAbstract
Purpose: The research aims to analyze the effect of financial accountability and investor trust on the financial performance of MSMEs, and to examine the role of sustainability as a moderating variable.
Method: The research uses a quantitative approach, involving 185 MSME respondents selected through purposive sampling. The data were analyzed using multiple linear regression and Moderated Regression Analysis (MRA), preceded by validity, reliability, and classical assumption tests.
Finding: Financial accountability, investor trust, and sustainability each have significant positive effects on MSME financial performance. Investor trust is the most dominant factor. Sustainability also strengthens the influence of financial accountability on financial performance.
Novelty: This study integrates sustainability as a moderating variable between financial accountability and MSME performance, which is still rarely examined in MSME-based research in Indonesia.
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