About the Journal

Jurnal Sosial Ekonomi Bisnis berfokus pada artikel penelitian yang mengkaji berbagai isu dan perkembangan dalam bidang sosial, ekonomi, dan bisnis, baik pada tingkat individu, organisasi, maupun masyarakat. Ruang lingkup penelitian mencakup akuntansi, manajemen, ekonomi, kewirausahaan, keuangan, perbankan, pemasaran, sumber daya manusia, perilaku organisasi, bisnis digital, ekonomi kreatif, perdagangan, bisnis syariah, perpajakan, kebijakan dan pembangunan ekonomi, serta berbagai kajian sosial, ekonomi, dan bisnis lainnya yang relevan.

Current Issue

Vol. 1 No. 2 (2026): Juni 2026
DOI: https://doi.org/10.55587/jseb.v1i2
Published: 2026-06-01

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  • Iklan Hijau dan Kepedulian Lingkungan Dalam Niat Beli Merek Hijau Melalui Rasa Bersalah

    Kata Kunci: Green Advertising , Green Purchase Intention , Secondary Analysis , Environmental Concern , Guilt
    Nelvin Saputra Halim (Universitas Tarumanagara) ID
    Galuh Mira Galuh Mira (Universitas Tarumanagara) ID
    47 - 56
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.453
    PDF (Indonesian)

  • From Communication to Value: The Mediating Role of Perceived Price Value in Local Perfume Purchase Decisions

    Kata Kunci: Perceived Price Value , Mediation , Celebrity Endorsement , Purchase Decision , Electronic Word Of Mouth
    Nelvin Saputra Halim (Universitas Tarumanagara) ID
    Rudiansyah (Universitas Tarumanagara) ID
    57 - 62
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.444
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  • Do Consumer Voices Outperform Celebrity Influence? Relative Effects of E-Wom, Endorsement, and Price on Local Perfume Purchase Decisions

    Kata Kunci: Electronic Word Of Mouth , Celebrity Endorsement , Perceived Price , Purchase Decision , Local Perfume
    Galuh Mira Saktiana (Universitas Tarumanagara) ID
    Rudiansyah (Universitas Tarumanagara) ID
    63 - 71
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.446
    PDF (Indonesian)

  • The Role of Moral Judgment and Corporate Social Responsibility in Shaping Investment Decisions

    Kata Kunci: Corporate social responsibility; expected dividend; investment decision; moral decision making; socially responsible investment
    Della Ayu Ningtias (Universitas Sarjanawiyata Tamansiswa) ID
    Risal Rinofah (Universitas Sarjanawiyata Tamansiswa) ID
    72 - 83
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.447
    PDF (Indonesian)

  • Praktik dan Prasyarat ESG Pada UMKM Indonesia Melalui Tinjauan Literatur Sistematis

    Kata Kunci: ESG , UMKM , Keberlanjutan , SINTA , Tinjauan Literatur
    Dea Hesthi Angraeni (Universitas Sarjanawiyata Tamansiswa) ID
    84 - 96
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.452
    PDF (Indonesian)
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