Vol. 1 No. 2 (2026): Juni 2026

DOI: https://doi.org/10.55587/jseb.v1i2
Published: 2026-06-01

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  • From Communication to Value: The Mediating Role of Perceived Price Value in Local Perfume Purchase Decisions

    Kata Kunci: Perceived Price Value , Mediation , Celebrity Endorsement , Purchase Decision , Electronic Word Of Mouth
    Nelvin Saputra Halim (Universitas Tarumanagara) ID
    Rudiansyah (Universitas Tarumanagara) ID
    57 - 62
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.444
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  • Do Consumer Voices Outperform Celebrity Influence? Relative Effects of E-Wom, Endorsement, and Price on Local Perfume Purchase Decisions

    Kata Kunci: Electronic Word Of Mouth , Celebrity Endorsement , Perceived Price , Purchase Decision , Local Perfume
    Galuh Mira Saktiana (Universitas Tarumanagara) ID
    Rudiansyah (Universitas Tarumanagara) ID
    63 - 71
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.446
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  • The Role of Moral Judgment and Corporate Social Responsibility in Shaping Investment Decisions

    Kata Kunci: Corporate social responsibility; expected dividend; investment decision; moral decision making; socially responsible investment
    Della Ayu Ningtias (Universitas Sarjanawiyata Tamansiswa) ID
    Risal Rinofah (Universitas Sarjanawiyata Tamansiswa) ID
    72 - 83
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.447
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  • Praktik dan Prasyarat ESG Pada UMKM Indonesia Melalui Tinjauan Literatur Sistematis

    Kata Kunci: ESG , UMKM , Keberlanjutan , SINTA , Tinjauan Literatur
    Dea Hesthi Angraeni (Universitas Sarjanawiyata Tamansiswa) ID
    84 - 96
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.452
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  • Iklan Hijau dan Kepedulian Lingkungan Dalam Niat Beli Merek Hijau Melalui Rasa Bersalah

    Kata Kunci: Green Advertising , Green Purchase Intention , Secondary Analysis , Environmental Concern , Guilt
    Nelvin Saputra Halim (Universitas Tarumanagara) ID
    Galuh Mira Galuh Mira (Universitas Tarumanagara) ID
    47 - 56
    0 Views 0 Downloads DOI: https://doi.org/10.55587/jseb.v1i2.453
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