“Do Consumer Voices Outperform Celebrity Influence? Relative Effects of E-Wom, Endorsement, and Price on Local Perfume Purchase Decisions”. Jurnal Sosial Ekonomi Bisnis 1, no. 2 (Juni 1, 2026): 63–71. Diakses September 22, 2026. https://www.jurnal.ylii.or.id/jseb/article/view/446.